How to sell homemade goods at local markets and on Facebook

June 27, 2023February 6, 2024 - by Aarshiya Jaidka - 7 Comments.

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Have you ever considered putting your handmade goods up for sale on Facebook? If you’re a casual Facebook user, you might occasionally glance at Facebook Marketplace just to find used cars. And furniture and reject it as a way to market your painstakingly created goods. Facebook can also be a good alternative for your craft business since many craft firms use it to reach out to new clients.

Here are a few ideas to sell homemade products via Facebook:

Everyone uses Facebook

(Photo from istock)

There’s absolutely no escape how many people it might be possible to reach on the platform with 2.91 billion monthly active users on Facebook (as of February 2022). Does everything you have to provide appeal to all users? No, but there would be 14,550,000 customers worldwide if just 0.5% of all Facebook users were interested. Are 14.5 million new consumers required for your company to succeed? Most likely not! But the truth is that Facebook offers a lot of ways to connect with your prospective clientele.

Drive traffic to another site

Do you feel compelled to sell on platforms over which you have no control? Craft firms frequently amass a following on Etsy and other marketplaces, but struggle to get customers to their own store. You can use Facebook to direct traffic to another website if you’ve developed your own store on Shopify (or another platform). And want to start providing services to clients without paying fees of 10% or more.

Selling handmade products through Facebook page

Since Facebook made organic engagement more challenging, there isn’t much talk about Facebook pages, but what marketing professionals don’t tell you is that some businesses succeed on Facebook exclusively through their page. Why? They promote engagement by sharing material that their clients genuinely desire in their feed.

Showcase your items

(Photo from istock)

Make sure visitors to your page are aware of the products you offer by showcasing them. Instead of using the space at the top of your website for merely another logo (which is likely already the profile image), highlight some of your greatest and/or most well-liked products. Share articles that highlight your products as well; it’s best if you demonstrate how to utilize or style them. Encourage discussion among your audience about how they utilize them to boost engagement.

Facebook shops

In 2020, when so many companies were having trouble, Facebook launched its “shops” tool, allowing them to set up a storefront directly on Facebook or Instagram. If you’re in the US, you may now put up a storefront that is connected to your business profile.

Share with your community

Use your page to engage your audience with amusing and informative content. You can post about anything on your Facebook page that you would publish on social media. If you feel comfortable doing so, share additional personal information with them. For example, providing pictures of your pets. Or the processes you use to create your goods will help you establish a rapport. Consider forming a Facebook group where your customers, both current and potential, may gather to debate concepts if your product fits into a larger passion.

Linking to your site

You can configure your page so that it has a contact button in the content’s right-hand top corner. This enables you to link to your website so that clients may make purchases there. You may also send folks to your Facebook Marketplace profile so they can make purchases from you without going via a different website.

Also use Facebook marketplace

A frequently underused option that is available to craft vendors is Facebook Marketplace. Facebook Marketplace is generally simple to use and browse, and it enables you to sell to locals within 100 miles of your region. If you decide to start selling on Facebook Marketplace, the following are some best practices we advise:

Creating an account

Although you can sell through your personal profile, we advise setting up a commerce account so that you’ll be seen as a real company (it’s not presently feasible to link a commerce account and your business page, but that functionality may come in the future).

Pictures, headlines and description of goods

(Photo from istock)

Your images here matter, just like they do on other marketplaces! Focus on taking photos that clearly convey what your product is and does because they’ll either cause someone to click on your item or scroll past.

Write a headline that appropriately defines your product and includes any keywords you can think of once you’ve created an attention-grabbing image.

The only thing left to do is create an accurate product description that highlights your product’s best qualities and answers any questions your target buyer might have, such as how big it is and potential locations for it.

Paying a professional to create your product descriptions can be well worth it if you’re not good at it.

Utilize Facebook ads

You may pay to reach potential clients with your offers via Facebook Ads, which is really advantageous. They are abigtopic as well. A lot of people attempt them for a few days, become frustrated, and give up on them. There are entire courses available on learning how to produce good Facebook Ads, and it might be intimidating to start.

Recognize that you can make your advertisements efficient and that once you learn how to accurately calculate money in and dollars out, you may receive $50 in sales for every $5 you spend on advertisements. Who wouldn’t desire that? To get you going in the right direction, consider the following best practices:

SEO Keywords

Many businesses mistakenly believe that when it comes to Facebook ads, keywords don’t matter. With so many people attempting to control what appears in their feeds, interest-based campaigns can be hit or miss, but you can avoid them by using Facebook ads keyword targeting.

Wants of your audience

When they are scrolling, think about what they want to see that can cause them to pause and learn more about what you have to offer. You must show them an advertisement that stops them in their tracks since, as you go around Facebook, the majority of people aren’t actively looking to buy. Put their shoes on, consider what they want to see, then test, test, test!