Art Business: Things you need to know today


With the expansion of art business, its mechanism requires understanding. Art business like every other business has its own areas.

The myth of the starving artist still exists today. Young children have been advised that creatives and artists must “grow up” or “find other ways to make a living”. However, the reality is that it is quite possible to support oneself financially and create a thriving business as an artist.

Picking a right niche for business

Art Business: Things you need to know today (Photo from Unsplash)

Whether you want to focus on becoming more creative or commercially successful, there are several factors to take into account when choosing the right niche for your artistic endeavours.

What type of audience is most intriguing to you? Which fashion do they prefer? Do they favour abstractionism or realism above impressionism? How much would buyers pay for paintings with these characteristics at galleries or on auction websites.

Decide your business marketing strategies

You can start marketing yourself as an artist in a variety of ways.

Try some of the following strategies if you’re seeking for ways to market your artistic career:
  1. To display your artwork, build a website for your art business. Gather the email addresses of those who are interested in your work so you may reach out to them when new works are released or events are happening.
  2. Post your artwork on social networking platforms like Facebook and Instagram, where it may be seen by other artists and potential customers. Post images of your creative process, workspace, and sources of inspiration to promote yourself.

You might also look for prospective networking possibilities on websites like LinkedIn and Twitter.

  1. Create a YouTube channel to showcase your ongoing projects and describe the themes of your artwork. Connect your YouTube channel to your website to enable art sales.
  2. Display your creations in art galleries, fairs, exhibitions, and even your neighbourhood malls and artisan shops. anywhere there is a chance for people to see your art.

Professional materials

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Ensure that the supplies you utilize are of a high calibre for artists. All of the paints, canvases, and other supplies you use to create your artwork should be archival, or long-lasting and resistant to fading. Using hobby paints and inexpensive canvases from the dollar store will result in a poor customer experience. These materials are susceptible to fading or degradation in a matter of weeks or even months.

Spend the extra cash on high-quality supplies if you want to be perceived as a professional artist.

Pricing your art sale

Pricing is a hotly debated subject. You don’t want to oversell yourself, but you also don’t want to undersell yourself since you are an unproven talent.

Here are two approaches to setting a fair price.

  • To begin with, you can choose the hourly wage you want to pay yourself. Add the cost of materials and multiply by the number of hours it takes to complete the painting. Your work should be fairly compensated as a result.
  • The second option is to bill by the square inch. For a novice painting, $2 to $3 is the standard fee. As your work gains greater recognition, you can raise this price.

Prints of  business

Choose whether you want to manufacture prints from your paintings if you’re a painter. Prints can be offered for a much less money and in larger quantities, making them more profitable for your company.

The prints can be sold matted or unmatted. Of course, prints that were matted would fetch a larger sum. Your prints will be shielded from damage and bending by mats.

Additionally, get some archival clear bags to package your prints in when you sell them or mail them. The bags provide the print with still another layer of defence.

Remember to factor the price of mats and bags into the cost of your print.

Laws and legalities about business

Art Business: Things you need to know today (Photo from Unsplash)

Although I have experience with bookkeeping and tax preparation, I advise you to speak with an accountant to make sure your firm is set up correctly from the beginning.

Even within a same country, states and provinces have different tax and commercial rules. It is important to seek advice from someone who is knowledgeable about the laws and regulations in your nation.

 Smart branding

Art Business: Things you need to know today (Photo from istock)

The term “branding” describes how your company shows itself visually. These components can say volumes about your company and aid in differentiating you from the competition for your target market.

Creating a clever brand identity can be done in a variety of ways. You can do that on your own using graphic editors or you can rely on a professional designer’s abilities. You can also use specialized brand identity builders. Here’s some advice: make sure you use the same visual language when interacting with your target market on all platforms, including social media accounts and business cards.

Registering your business

You need to familiarize yourself with the legal aspects of entrepreneurship before registering your business.

  • Select the appropriate organizational structure for your company. Depending on the nation in which you plan to establish your firm, the number of employees, and other variables, you must decide on a business structure.
  • acquire a license. You require a special license to carry out some sorts of art business activity. To learn more about licensing, be sure to contact your local company registration office.

Great products

Any firm needs a good product that customers desire to purchase, regardless of the industry. There are criteria for every media even though the term “great” in the creative world is relative. Potters must make functional pottery, painters must think about composition, and musicians must write music with specific notes in mind.

When selling art, your craft is essential. Although you have the natural skill for being an artist, you also want to make sure that the art you’re producing is the finest it can be. This could entail spending money on art education, honing your skills, and even picking up tips from other artists.


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