At one point, galleries and art shows were the only places where art could be purchased. As a result of the widespread use of digital technology and the internet. Which they use to write about work. It is now much simpler for aspiring artists to present their work to viewers. Nowadays, the majority of artists use the internet and its cutting-edge technologies to showcase and market their works. This not only helps businesses efficiently sell their products, but it also costs them very little money.
However, to effectively promote your artwork on a website, blog, or social media page. It’s important to write creative descriptions for each item that entice visitors to buy your works.
What is an Artist Statement?
A brief set of phrases describing what you do and why you make it constitutes an artist statement. It serves as a substitute for you, the artist. Communicating to someone about your work in a way that enhances their viewing experience.
An artist statement is neither a manifesto, an art history lesson, a narrative about how one came to discover art, a short tale, a self-psychoanalysis, a list of adjectives, a grand theory of everything one has ever created, or a resume of one’s professional achievements.
Write about the inspiration behind your art
(Photo from istock)
Even while the proverb “a picture is worth a thousand words” holds true, marketing a picture may necessitate using more than a few words to make your point. The attraction of your designs might be increased by how you express the inspiration for them. Although there are no rigid rules for product descriptions, one fundamental guideline is that they must be enticing.
Describe your motivation in the outset, whether it was a historical occurrence, a person, an unusual encounter, or just something that caught your attention. Don’t just say you were inspired by something; also describe how it affected your design, from the use of shadow play and lighting to the color scheme you used.
You can discuss the reasons behind your decision to use a certain texture, the precise style you were going for, and how your choice of color scheme aided in the creation of the final result. Allow the words to flow; once you’ve identified the desired emotion you want to communicate, you may make changes to the final draught.
Write the facts which are bare
(Photo from istock)
It’s time to concentrate on more factual information after you’ve addressed the inspirational component of your artwork description. For this, think like a customer and consider the kinds of details you’d like to find out before making a decision. Most of the physical information would be included in this, such as:
- The exact measurements of the object
- materials incorporated into the artwork
- The nature of the technique
- Describe the delivery method or process.
The good news is that, with a few slight adjustments depending on the work of art, you may use this method for all the art listings that appear on your website or blog. Think of every information the buyer could be interested in knowing and provide a detailed explanation to ensure there is no misunderstanding or ambiguity.
Create a Call to Action (CTA) at the end of the description to encourage your target audience to get in touch with you with any additional questions or concerns. This will inspire them to give you the reaction you want.
Suitable phrases and keywords
It’s advised to choose the most appropriate keywords or phrases that clients might use to seek for art similar to yours before you start to compose the ideal description for your art piece. Despite being one of the most affordable marketing strategies available today, search engine marketing is frequently skipped by people. This calls for you to conduct some keyword research so you are aware of the appropriate keywords to include in your description before the item is put up for sale.
As long as the wording makes sense, you can sprinkle the key phrases you’ve chosen throughout your product description. A maximum of two to three times would be the best frequency. Overdoing it would be considered keyword stuffing and would clearly jeopardize your Google results.
When maximizing your art descriptions, you may also seek the assistance of a digital marketing firm or a marketing specialist. They will technically enhance your art description so that the most customers can view your work. Their industry expertise and experience may help you avoid errors when boosting SEO.
Searchable title of the product
(Photo from istock)
Not only is the appropriate keyword used in the description’s body, but it is also used in the artwork’s title. It’s crucial to incorporate a keyword related to the context of your art when choosing a title for your creation. You want viewers to be able to comprehend the image through the title and for the title to accurately convey the final product. This is particularly crucial when selling your art online because the majority of art collectors and buyers conduct keyword-specific searches for items. Therefore, it might affect your chances of being found online if your title does not contain the relevant term. If your artwork doesn’t contain the right term, the search engine algorithm will inevitably skip it.
It’s okay if your descriptions tend to be on the wordier side. You are free to speak as elegantly as you like about the various facets of your artwork and the creative process. Just keep in mind that you want your tale to be successful in grabbing the audience’s attention and convincing them to buy. Your sales won’t ever have to suffer again with descriptions that are beautifully written. Play with language, and be sure to describe your artistic journey in a way that appeals to collectors and encourages them to feel a connection to your work.
Last but not least…
it’s crucial to use words in the same way that you use art to express yourself. Collectors and art fans are sure to pay attention to your description if you have a gripping tale to share. People are drawn to things that have emotion, therefore if you can successfully convey a strong message. Praise will always be at your door. You won’t ever be out of commission again if you keep coming up with intriguing descriptions for your artwork.