Tips on Dealing with a Difficult Customer


Dealing with difficult customers is an inevitable part of any business, regardless of its size or industry. Whether you run a retail store, work in customer service, or provide professional services, you’ll encounter customers who are dissatisfied, demanding, or downright difficult. While it can be challenging, how you handle these situations can significantly impact your business’s reputation, customer retention, and overall success.

1. Maintain Calm and Composure

Tips on Dealing with a Difficult Customer (Photo from iStock)

When confronted with a difficult customer, your initial response sets the tone for the entire interaction. It’s essential to remain calm and composed, even when the customer is angry, frustrated, or rude. Remember that the customer is not upset with you personally, but rather with the situation or the service they received.


  • Take deep breaths to stay calm.
  • Maintain a friendly and respectful tone.
  • Avoid getting defensive or confrontational.

2. Listen Actively

Listening is one of the most crucial aspects of dealing with difficult customers. Let the customer express their concerns and frustrations without interruption. Active listening shows that you care about their issues and are genuinely interested in resolving them.


  • Maintain eye contact and give your full attention.
  • Nod and provide verbal cues like “I understand” or “I see what you mean.”
  • Avoid interrupting or making judgments before they finish speaking.

3. Empathize

Empathy is a powerful tool when dealing with difficult customers. Put yourself in their shoes and try to understand their perspective. Show empathy by acknowledging their feelings and expressing your understanding of their situation.


  • Say something like, “I can imagine that must be frustrating” or “I understand how you feel.”
  • Use empathetic body language, such as a concerned facial expression.
  • Avoid dismissing or downplaying their concerns.

4. Apologize Sincerely

Tips on Dealing with a Difficult Customer (Photo from iStock)

Apologizing, even if the situation isn’t entirely your fault, can go a long way in diffusing tension. A sincere apology can show customers that you care about their experience and are committed to making it right.


  • Apologize for any inconvenience or frustration the customer has experienced.
  • Avoid using phrases like “I’m sorry you feel that way,” as it can come off as insincere.
  • Make your apology specific and address their concerns directly.

5. Take Responsibility

When appropriate, take responsibility for the issue at hand. Even if you didn’t personally cause the problem, assuming responsibility for finding a solution can demonstrate your commitment to customer satisfaction.


  • Avoid blaming others or making excuses.
  • Say something like, “I will personally ensure we resolve this issue for you.”
  • Demonstrate accountability by taking immediate action.

6. Offer Solutions

Customers want their problems resolved quickly and effectively. Provide viable solutions to their issues and involve them in the problem-solving process. This empowers the customer and gives them a sense of control over the situation.


  • Present multiple options when possible.
  • Ask for their input and preferences regarding the solution.
  • Ensure the proposed solutions align with your company’s policies and capabilities.

7. Set Realistic Expectations

It’s essential to set clear, realistic expectations for the customer regarding the resolution process. Overpromising and underdelivering can lead to further frustration. Be honest about the time it will take to resolve the issue and the steps involved.


  • Communicate a clear timeline for resolution.
  • Explain the steps you’ll take to address their concerns.
  • Be transparent about any potential obstacles or delays.

8. Stay Professional

Tips on Dealing with a Difficult Customer (Photo from iStock)

Maintaining professionalism is crucial, even when dealing with a difficult customer. Avoid getting emotionally involved or responding with anger or frustration. Eventually,  your professionalism can help de-escalate the situation and demonstrate your commitment to excellent customer service.


  • Use respectful language and tone.
  • Stay patient and composed, even if the customer becomes confrontational.

9. De-escalate the Situation

Difficult customers often have heightened emotions, which can make them difficult to reason with. It’s important to de-escalate the situation by calming the customer down and diffusing their anger or frustration.


  • Offer reassurance that you are there to help.
  • If necessary, politely and assertively ask them to lower their voice or behaviour.

10. Involve a Supervisor or Higher Authority

In some cases, the situation may escalate to a point where you can no longer effectively handle it alone. Don’t hesitate to involve a supervisor or a higher authority within your organization if necessary. They may have more experience and authority to address complex issues.


  • Explain the situation to your supervisor accurately and objectively.
  • Allow the supervisor to communicate with the difficult customer while you provide support.
  • Ensure a seamless transition and keep your supervisor informed of the issue’s progress.

11. Document the Interaction

Tips on Dealing with a Difficult Customer (Photo from iStock)

It’s essential to keep a record of the interaction with the difficult customer, especially if the issue remains unresolved. This documentation can be valuable for future reference, quality control, and ensuring a consistent approach to customer service.


  • Take detailed notes during the interaction, including the customer’s concerns, your responses, and any promises made.
  • Record the time and date of the conversation.
  • Use a customer relationship management (CRM) system or a designated form for documentation.

12. Learn from the Experience

Dealing with difficult customers can be a learning opportunity for both you and your organization. After resolving the issue, take time to reflect on the encounter and identify ways to prevent similar situations in the future.


  • Conduct a post-mortem analysis of the situation.
  • Identify any systemic issues or patterns that contributed to the problem.
  • Implement changes or training to address the root causes of customer dissatisfaction.

13. Train Your Team

Providing your employees with adequate training in handling difficult customers is crucial. Equip your team with the skills and knowledge they need to navigate challenging situations effectively. Chiefly, well-trained employees can contribute to a more positive customer experience.


  • Develop a comprehensive customer service training program.
  • Include role-playing exercises to simulate difficult customer interactions.
  • Continuously update training materials to address new challenges and scenarios.

14. Implement Customer Feedback

Encourage customers to provide feedback on their experiences, and use this feedback to identify areas for improvement.


  • Create feedback channels, such as surveys, comment cards, or online reviews.
  • Analyse feedback to identify recurring issues or concerns.
  • Act on feedback to make meaningful improvements in your products or services.

15. Know When to Let Go

Tips on Dealing with a Difficult Customer (Photo from iStock)

Sometimes, despite your best efforts, you may encounter a customer who remains unsatisfied, demanding, or unreasonable. In such cases, it may be in the best interest of your business to disengage from the customer relationship. Eventually, t’s important to recognize when the customer’s behaviour is detrimental to your team and other customers.


  • Set clear boundaries for acceptable customer behaviour.
  • Assess whether the customer’s continued patronage is worth the strain on your team and resources.
  • Politely and professionally inform the customer that you may not be the right fit for their needs and suggest alternatives.



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